Luiz Werneck

Luiz Werneck is the head of the Contracts and Legal Marketing & Advertising practices and the co-head of the Automotive Law practice at IWRCF.

Lawyer graduated from Universidade Paulista de São Paulo (2002), Luiz Werneck has specialization in Contract Law from Fundação Getúlio Vargas (GV-Law, 2004).

He has a solid and successful experience in representing clients in claims before the Brazilian Advertising Self-Regulation (Conselho Nacional de Autorregulamentação Publicitária – CONAR) and acted in some of the most important and emblematic cases judged by CONAR in the recent years.

Luiz Werneck is sought by clients for his valuable advice in defining marketing, media and propaganda strategies, besides reviewing and obtaining governmental approval of commercial promotions and sweepstakes.

He is also regarded for his business-oriented advice in the analysis, drafting and negotiation of civil and commercial agreements, such as distribution, turn-key, franchise, free lease, sponsorship agreements, among others.

Luiz Werneck has a large background experience in civil litigation focusing mainly on automotive law (Lei Ferrari), as well as legal claims involving commercial contracts, marketing, sales, after sales, relationship with the dealership network, treasury and supply chain. He was the legal manager of a major multinational company for several years before joining IWRCF.

Luiz Werneck was an active member of the legal committee of the National Association of Automakers (Associação Nacional dos Fabricantes de Veículos Automotores – ANFAVEA) and of the Brazilian Association of Advertisers (Associação Brasileira de Anunciantes – ABA), besides being a Councilor at CONAR.

Luiz Werneck was awarded by national and international publications (Legal 500 and Análise 500) for his skills in drafting and negotiating commercial contracts, as well as in Legal Marketing matters, especially defending clients in high profile cases before CONAR. According to Legal 500, Luiz is “well prepared” (2019).

Areas of Expertise

Luiz Werneck
+55 (11) 4550-5002


Portuguese and English


Legal 500
Análise Advocacia 500